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The Uncomfortable Truth About Freedom, Georgia: It’s Not About Race, It’s About Control

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What if a group of white families bought 97 acres in rural Georgia to build an all-white community? What if they said, “We just want to feel safe and raise our kids with people who share our values”? Now, what if those families were black?

When news broke about Freedom, Georgia—a project where real black families are buying land to build their own town—the reaction was immediate and intense. Conservatives screamed “reverse racism” and liberals shouted “a safe space.” But in all the noise, everyone missed the real story. The controversy surrounding this project isn’t about race at all. It’s about a much more fundamental issue in America today: control.

I made a video about this that’s been getting a lot of attention, and I want to dive deeper into why this one story reveals so much about our society. These families aren’t rioting or demanding government funding. They’re not asking permission. They’re simply taking matters into their own hands and building something for themselves. That act of self-reliance should have been the end of the story, but instead, it exposed a deep discomfort with the idea of true freedom.

The truth is, we already accept communities built on shared values all the time, but we don’t call them controversial. So why is Freedom, Georgia different? Because it challenges a narrative that’s been force-fed to us for decades. It forces us to ask tough questions about who gets to decide how we live, and what we truly mean when we say “freedom.”

The Case for Choice Over Control

My question to you is: what if a group of white families bought 97 acres in rural Georgia to build an all-white community, and said they just wanted to “feel safe and raise our kids with people who share our values”? And then, what if those families were black? The story of Freedom, Georgia, isn’t about “reverse racism” or a “safe space,” as so many on both sides have claimed. It’s about a much more fundamental issue: freedom.

These are real black families who, instead of waiting for politicians to fix things, decided to build something for themselves. They bought land, drew up blueprints, and are creating a community based on choice and shared values. So why did everyone lose their minds? Because it challenges a deeply held need for control. We accept this kind of community building for other groups—Orthodox Jews, military veterans, seniors in retirement villages—but when it’s black families, it’s somehow different. This highlights a fundamental hypocrisy.

Freedom isn’t about forcing people together; it’s about the ability to choose. Forced segregation is wrong, but forced integration is wrong, too. When you take away people’s ability to choose where and how they live, that’s not justice—it’s just a different version of control. People naturally group with those who are like them, whether based on culture, language, or shared goals. It’s human nature, not racism.

The families of Freedom, Georgia, didn’t protest or complain. They just acted. They bought land and began building. There were no victims or villains, just families solving a problem. This should be celebrated as a victory for freedom, not condemned as a source of controversy. If you’re still uncomfortable with this, I challenge you to ask yourself why. Are you afraid of what other groups might do? Do you believe the government should decide where people live? If so, then you don’t want freedom; you want control. And you should just be honest about that. True community is built by choice, and when that happens, everybody wins.

Ready to stop fighting and start building?

In my book, Everybody's Happy, Everybody Wins: How to Build a Perfect Society, I lay out a simple, powerful blueprint for a culture and government that works for everyone.
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About the Author

A native of the United States, I love living in the “Land of Opportunity.” Born and raised in Ohio, I’ve visited 46 of our great 50 states. My passions for entrepreneurship, thinking outside the box, and going against the grain have led me to various business and personal successes. My book, Everybody’s Happy, Everybody Wins: How to Build a Perfect Society, is a simple, powerful guide to creating a better world by going beyond politics. When I’m not “saving the world,” I enjoy reading, hiking, and watching my teenage son grow into an incredible man. I also often consider getting a cat or two.

I encourage you to learn more about my vision for a better society by checking out my book. You can get every format for free, because I believe freedom should be accessible to everyone.

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